Moon cakes are very famous bakery products in China, and they are also an indispensable delicacy for the Mid-Autumn Festival. Nowadays, in the context of marketing, not all customers are buying mooncakes for family reunion. More and more customers are buying mooncakes as gifts between relatives and friends. Therefore, moon cakes can be said to be more than just a kind of baked goods, it is more like a social gift. In this context, low-end cheap mooncakes have gradually lost the market. The moon cake brand not only needs to make certain innovations in the taste of moon cakes, but the design of the chocolate packaging box should also meet the design requirements of high-end gifts.
Although moon cakes are very traditional Chinese food, the traditional flavors of bean paste, lotus paste, and five kernels can no longer satisfy the majority of users. However, many brands have made innovations in the taste of moon cakes in order to satisfy the taste buds of the Chinese people. For example, the crayfish, snail noodles, stinky tofu and other flavors that were invented in the past two years, or the combination of Chinese and Western chocolate flavors, and so on.
In addition to dedicating to taste innovation, the moon cake brand is also able to attract customers' attention with the exquisite Mid-Autumn Moon cake gift box. In order to cater to the Chinese people's appreciation of traditional culture, both domestic and foreign brands tend to add elements that are quite characteristic of the Chinese Mid-Autumn Festival into moon cake gift boxes. Such as: lantern, full moon, laurel, jade rabbit, Chang'e and so on. Because these national style design elements with traditional beauty can resonate with more customers.
In addition, when you are preparing to customize moon cake gift boxes for the Mid-Autumn Festival, you should also keenly observe what your competing brands are preparing for the festival. In fact, most brands tend to customize unique gift boxes during the holiday season. Because the custom holiday packaging box can meet all the needs of the brand and the product. During the festival, the appearance of the product is often more important than imagined. Therefore, if you have not yet started customizing the Mid-Autumn Festival moon cake gift box, now is the best time to customize the Mid-Autumn Festival moon cake gift box.