The reason the Gessler Brothers wholesale business has gone down is due to the competition on the Internet. When we say competitors, we mean competitors like us, eBay, Amazon, Facebook, MySpace, Craigslist, you name it. At first we thought, "Why am I not getting the customers I was promised?" But then we found out that our competitors were cheating, had copied our designs, and sold knock off shoes and clothes. So then we said, "To hell with it, we're Jones Bootmaker Vouchers here!"
After the business went down, we tried to make a fresh start but was unsuccessful too. Our business wasn't going down because we had lost everything else. It was just a matter of time before our business went bankrupt. But we had to learn from our mistakes and start over.
The G Kessler brothers had a great idea for a wholesale business. They invested their whole lives in it and even after they lost everything they tried to get it back on track. It seems like they had a little more motivation than most people, especially these days. So if you ever had the chance to start your own business, you owe it to yourself to do it now and not wait for a year or so.